CE Week 2015 at NYC

Having registered months ago, I almost forgot that I am attending the CE Week 2015 on June 22-26, 2015. I am covering it for the Asian Journal USA and plan to schedule meetings with CEOs of some of the technology and electronics companies a day or two before.

CE Week is the largest consumer electronics (CE) and technology event in New York City. As in previous years, the event brings together top media, industry analysts and technology thought leaders for innovative product debuts, networking events and most importantly, a robust conference program – all focused on innovative trends in the high tech world. It will be held at The Metropolitan Pavilion/Altman Building.

Exhibiting are hundreds of top brands, innovators, and start-ups showcasing the latest technology products. A two-day series of free conferences on the most relevant technology trends including 3D printing, augmented reality, digital money, fashion and wearables, health and fitness, robotics, smart home and more are also scheduled.

The CE Week Events that I plan and expect to attend include the following:

* Media Breakfast: Powered by Showstoppers, the CE Week media breakfast provides press exclusive access to miles of aisles of hot new products. Scheduled 9 a.m. – 11 a.m., June 24 at the Metropolitan Pavilion/Altman Building.

* FashionWare Runway Show: Kicking off the opening night of CE Week Exhibits, this fashion show will feature the hottest trends in wearable technology. Scheduled 5:30 p.m., June 24 at the Metropolitan Pavilion.

* America’s Got Geek: A competition to find to find the next big YouTube technology star. Prior to CE Week a panel of experts will select ten finalists who will compete live at CE Week to be crowned America’s Next Top Geek. Scheduled June 25 at the CE Week Studios in the Altman Building.

* Women in CE Forum: This dynamic forum focuses on empowering women in the consumer technology industry. With the theme of “Find Your Voice, Own Your Career” the fourth annual Women in CE Forum will feature a full day of sessions with compelling topics, workshops, and keynote speakers that relate to career enhancement for all corporate, small business, and entrepreneurial women pursuing a career in consumer electronics. Scheduled June 23 at the Rubin Museum of Art.

* Connected Car Conference (C3): Produced by automotive tech expert, Doug Newcomb, the third annual C3 at CE Week will examine how connected technologies are helping New York and other urban areas around the globe draft a blueprint for future mobility and discuss innovations that are occurring right now on the streets of our cities and roads throughout the country. Scheduled June 22 at the CE Week Studios in the Altman Building.

* Your Next Audio: This half-day conference will address advancements in the consumer audio experience — for all environments and all devices. Scheduled 9 a.m. – noon, June 23 at the CE Week Studios in the Altman Building.

* Your Next TV: This half-day conference will examine the current status of the connected and higher resolution television roll out to consumers. Sessions will provide a comprehensive overview of the newest features and functions — with special attention to the slew of new techno-buzzwords debuted in January that are just now making their way into showrooms. Scheduled 1 p.m. – 5:30 p.m., June 23 at the CE Week Studios in the Altman Building.

CE Week Conference Program
• Free to all CE Week attendees and scheduled for June 24-25, the CE Week Conference Program brings together technology experts, analysts and industry visionaries to discuss the hottest trends in consumer technology including 3D printing, augmented reality, digital health & wellness, robotics, smart home and wearables. All conference sessions will take place at the CE Week Studios in the Altman Building.

Special Show Floor Exhibits

• iLounge NYC: Featuring the latest innovations in the thriving Apple accessory industry, iLounge NYC will showcase the hottest products for the iPad®, iPhone® and iPod®. Scheduled June 24-25 at the Metropolitan Pavilion/Altman Building.

• Innovation Zone: Showcasing the next generation of technology, the Innovation Zone is where tech innovators, entrepreneurs and start-ups will debut their new products to key influencers, investors and press. Scheduled June 24-25 at the Metropolitan Pavilion/Altman Building.

• New Pavilions: Designated areas on the show floor for the hottest technology trends including 3D printing, augmented and virtual reality, digital money, smart home, and more. Scheduled June 24-25 at the Metropolitan Pavilion/Altman Building.

• Wearables: Where fashion meets function, this showcase will highlight the latest trends in the high tech/high style industry from smart fabrics, AR glasses, wearable technology and beyond. Scheduled June 24-25 at the Metropolitan Pavilion/Altman Building.

Image and Name Game at Craft Kombucha's Kickstarter

The home court of the Golden State Warriors is called Oracle Center. That of the LA Lakers and the Clippers is Staple Center; Washington Wizards, Verizon Center; and the San Antonio Spurs, A T & T Center.

In this digital age of exponential technologies, quite noticeable is the emergence of exponential entrepreneurs that mastered the art of producing exponential numbers in terms of brand recognition, market demand, and of course, revenue.

Oracle, Staple, Verizon, and AT&T are exponential firms possessing exponential technologies that are run and owned by exponential entrepreneurs. They recognize that in the Marketing Mix, one must not only have the right Product with the right Price and in the right Places of distribution but most importantly, with the right Promotional strategy.

Creating a reputable image and a good name is a key factor in every Promotional strategy. It is for this reason that it becomes worth the investment for the owners of the above-mentioned firms to be identified with the home courts of the NBA teams.

The Kickstarter Campaign of my daughter Tanya Maynigo Louck’s Craft Kombucha follows the Reward system in Crowdfunding as I described in a previous article. If you like the project, you back it and correspondingly you get a reward. Any of the rewards is worth the investment that you make. But as I wrote on Facebook, and said so in the barbershop, I am particularly biased in favor of one backing opportunity by virtue of the reward especially for those who have dogs, love them, and would like to honor them.

This is the deal and why I think it is a very good one in these exponential times. You are asked to donate $1000 and the reward is for the Image (photo of your choice) and Name of your Dog inscribed in the new VAT to be purchased by virtue of the Kickstarter Campaign.

Is it worth the investment for your loving Dog – your best friend, reliable companion and protector? Before you answer, consider the following:

1.              The VAT is a stainless steel container for fermentation, malting, grist and storage. Its life span is 25 years;

2.              Statistics show that the average life span of Dogs (depending on the breed) is 12 years;

3.              Kombucha as a product has been consumed for thousands of years – some say it originated in Manchuria in 220 B.C.; others trace its roots to Russia – and enthusiasts prize the drink for its beneficial probiotics, organic acids, vitamins and antioxidants.

4.              Taste - De gustibus non est disputandum is a Latin maxim meaning "In matters of taste, there can be no disputes". This is why Craft Kombucha offers a seasonal lineup of dozens of flavors designed to bring its customers a product that is exciting and innovative throughout the year, with flavors like Cherry Blossom, Winter Mint, Pumpkin Spice and Spicy Pineapple. The regular and traditional flavors include Ginger, Grapefruit, and Elderflower.

5.              Craft Kombucha - Named as “Craft”, it draws inspiration from the world of craft beer, hence – its signature line of flavors called the Hops Series. Bringing the enjoyment and flavor of drinking craft beer to kombucha, four flavors are offered Citra Hop’d® Lemon, Hibiscus Galaxy Hops, Bavarian Falcon, and Blackstrap Chinook Hops.         

Let us convert this into numbers for better appreciation:

1.            The VAT will last for 25 years: The total cost of the Image and Naming is $1000. The total number of months = 25 x 12 = 300. The monthly cost for the reward would be = $3.33 or an average daily cost of $3.33/30 = $.11/day.

2.             The Dog will live for 12 years: The total cost for the Image and Naming is $1000. The total number of months = 12 x 12 = 144. The monthly cost for the reward would be = $6.94 or an average daily cost of $6.94/30 = $.23/day. ( Note: The Image and the Name of your Dog will be inscribed in the VAT for as long as the VAT functions. It could even last more than 25 years.)

3.              The corporate life of Craft Kombucha is at least 25 years and will surely last longer if the Kickstarter Campaign succeeds and the business plan proceeds. I have no doubt about it.

4.              The variance in taste as well as the option for consumers to mix their own to satisfy their own taste justify the viability of the business for a long period of time.

Whoever or whichever outlives who or what, the memory, the image and name will always be there.

In the Washington DC area where I have lived for over 35 years, everybody is wheeling and dealing. They say that you cannot really have a true friend. If you want to have a real friend – get a Dog.

 

“Every Dog has its day,” the saying goes. Craft Kombucha has a Dog - GUINNESS as its virtual co-founder. It looks like he has had his day and more.

Give your Dog his day by having his Image and Name inscribed in one of Craft Kombucha’s new VAT. Make him a VAT DOG! It is worth the investment.