Peter Diamandis is one of the most influential technology
experts in the world. A couple of days ago, he sent me this email and gave me
permission to share it with friends, family, and readers.
Dear Benjamin,
Five technologies are converging to transform the retail
shopping experience forever.
This is big. This isn't Amazon, it's Amazon x100. Very social,
very local and very efficient.
This will impact multiple industries.
Though it applies to other retail, the example I'll share in
this email is clothes shopping -- specifically, a new approach that will give
you back massive amounts of time in your life and make the experience fun, fast
and super-personalized.
Gone are the wasted hours in dressing rooms or combing through
racks and finding nothing in your preferred size or style.
The five converging technologies are:
1.3D imaging
2.Body-motion sensors
3.Virtual reality headsets
4.Virtual worlds
5.Big data & AI
Let me give you a glimpse of the future.
Of course this doesn't just hit clothing. It hits every element
related to retail, like buildings, labor and transportation.
First, let's look at the experience, and then we'll examine the
tech behind it.
THE FUTURE RETAIL EXPERIENCE:
Here's one future of clothes shopping...
•
You won't drive to a store. Ever.
•
Eventually, clothing stores will go away, dematerialized and
significantly demonetized -- just like Amazon has done to most bookstores.
•
Your body is scanned and the data file is private. It's your
exact body on that exact day.
•
You put on your VR goggles, and appear in a virtual store. Zero
time to get there. No traffic, no parking hassles, no walking across the mall
to get to the store.
•
You enter YOUR personal clothing store. Everything in this store
is your exact size. Everything fits. The store has every designer and every
design on the planet. Forget "re"tail - this is "me"tail.
•
Your friend, who you called a few minutes ago, joins you via
their VR headset, and he or she sees everything you see. The experience is
social and fun.
•
You voice what you're looking for: "Red high-heeled shoes
to match my new dress, which has a long black skirt." Suddenly (think the
movie Matrix), racks of perfectly fitting products appear like magic.
•
You can ask an AI advisor (online and listening) for help. Presto,
a fashion show materializes before your very eyes. Every model walking down the
runway looks like you and is wearing a different combination of clothing.
•
When you see an outfit you like, you just point and instantly,
your virtual self is wearing it. No frustration of getting undressed or
dressed. Mirrors all around allow you to see your virtual self from every
angle.
•
As you move in real life, your virtual reflection the mirror
moves in exact sync. It feels and looks just like you are looking at yourself
in the mirror.
•
You wonder aloud how these virtual shoes would look with a
particular blouse in your closet at home. No problem: every piece of physical
clothing you own in the real world is also available for you to wear in this
virtual world. You ask, and instantly you're wearing it.
•
When you're done, and you have the exact, perfect clothes you
need, you pay the bill and your clothes arrive the next day. (And, if the
warehouse or robotic manufacturer is local, perhaps the same day.)
•
Oh, and by the way, the cost for an outfit is at least half of
what they are today -- no middleman.
•
THE TECH BEHIND IT:
Let's begin with 3D imaging. It's now possible to have
your body 3D imaged from head to toe at a sub-millimeter accuracy, showing
every ripple of muscle or cellulite, to allow the perfect-fitting jeans or
shoes.
How? This technology is breaking out (from deceptive to
disruptive) right now. First, it may be derivatives of Microsoft's Kinect, or
Google's new Project Tango. As Google demonstrated in
February,
this technology gives smartphones the ability to do realistic 3D mapping. Your
phone will be able to create 250 million 3D measurements per second to build a
3D model.
Next, body motion sensors. Imagine wearing low-cost,
lightweight sensors that pick up your body's precise movements and replicate
them perfectly in a virtual world. As you raise your arms, twirl around, flex
your muscles or do your best runway walk, the sensors gather real-time data and
reflect those movements in a virtual world.
This technology exists. Developed originally for the video game
world, PrioVR came out of, naturally, a successful Kickstarter campaign. See
PrioVR in action here: www.priovr.com
Next, let's consider the future of virtual reality worlds.
In past blogs I've mentioned my friend Philip Rosedale, the creator of Second
Life. His new company High Fidelity is working towards creating virtual worlds
with the fidelity of James Cameron's movie Avatar. Remember how
beautiful and real that animation looked? Imagine stepping into that world from
your living room.
The next piece of tech is the Oculus Rift VR headset --
virtual reality goggles you wear to enter into a virtual world. I recently
wrote about this company, started by Palmer Luckey. Just 18 months after a $2.5
million Kickstarter campaign in Aug 2012, Facebook acquired Oculus VR for $2
billion. From what I've seen, their next generation of headgear, DK2, is
nothing less than spectacular. Check it out here: www.oculusvr.com
Big data and artificial intelligence are the final pieces
of converging technology. Imagine data on every piece of clothing available in
the world, and artificial intelligence (think IBM's Watson) able to understand
and advise you on fashion and fashion trends.
HOW YOU CAN LEARN MORE:
So that's it: A glimpse at clothes shopping in the future.
This is the sort of content and conversations we discuss at Abundance 360 -- the convergence of
technology leading to the dematerialization, demonetization and democratization
of products, services and industries.
How would you prepare your business and your family if you knew
what the future would look like today?
If you'd like personal coaching from me on this and want to
learn more, head to www.a360.com. And if you want a
deep dive into any of these technologies, consider coming to Singularity
University's Executive Programs.
Share this email with your friends, especially if they love to
shop or are in the retail industry.
We are living toward incredible times where the only
constant is change, and the rate of change is increasing.
Best wishes,
Peter
P.S. I'm going to begin sharing my tech-focused insights like
this each weekend. If you want your friends, colleagues and family to be on the
same page, send them to www.diamandis.com to sign up for my
blogs.
Peter H. Diamandis, MD Chairman/CEO, X PRIZE Foundation
Proud
Author of the NYTimes Bestseller: Abundance - the Future is Better Than You
Think
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