The home court of the
Golden State Warriors is called Oracle Center. That of the LA Lakers and
the Clippers is Staple Center; Washington Wizards, Verizon Center; and the San
Antonio Spurs, A T & T Center.
In this digital age of exponential technologies, quite
noticeable is the emergence of exponential entrepreneurs that mastered the art
of producing exponential numbers in terms of brand recognition, market demand,
and of course, revenue.
Oracle, Staple,
Verizon, and AT&T are exponential firms possessing exponential technologies
that are run and owned by exponential entrepreneurs. They recognize that in the
Marketing Mix, one must not only have the right Product with the right Price
and in the right Places of distribution but most importantly, with the right
Promotional strategy.
Creating a reputable image and a good name is a key factor in
every Promotional strategy. It is for this reason that it becomes worth the
investment for the owners of the above-mentioned firms to be identified with
the home courts of the NBA teams.
The Kickstarter
Campaign of my daughter Tanya Maynigo Louck’s Craft Kombucha follows the Reward
system in Crowdfunding as I described in a previous article. If you like the
project, you back it and correspondingly you get a reward. Any of the rewards
is worth the investment that you make. But as I wrote on Facebook, and said so
in the barbershop, I am particularly biased in favor of one backing opportunity
by virtue of the reward especially for those who have dogs, love them, and
would like to honor them.
This is the deal and why I think it is a very good one in these
exponential times. You are asked to donate $1000 and the reward is for the
Image (photo of your choice) and Name of your Dog inscribed in the new VAT to
be purchased by virtue of the Kickstarter Campaign.
Is it worth the
investment for your loving Dog – your best friend, reliable companion and
protector? Before you answer, consider the following:
1.
The VAT
is a stainless steel container for fermentation, malting, grist and
storage. Its life span is 25 years;
2.
Statistics show that the average life span of
Dogs (depending on the breed) is 12 years;
3.
Kombucha
as a product has been consumed for thousands of years – some say it originated
in Manchuria in 220 B.C.; others trace its roots to Russia – and enthusiasts
prize the drink for its beneficial probiotics, organic acids, vitamins and
antioxidants.
4.
Taste - De gustibus non est disputandum is
a Latin maxim meaning "In matters of taste, there can be no
disputes". This is why Craft Kombucha offers a seasonal lineup of dozens
of flavors designed to bring its customers a product that is exciting and
innovative throughout the year, with flavors like Cherry Blossom, Winter Mint,
Pumpkin Spice and Spicy Pineapple. The regular and traditional flavors include
Ginger, Grapefruit, and Elderflower.
5.
Craft Kombucha - Named as “Craft”, it draws inspiration
from the world of craft beer, hence – its signature line of flavors called the
Hops Series. Bringing the enjoyment and flavor of drinking craft beer to
kombucha, four flavors are offered Citra Hop’d® Lemon, Hibiscus Galaxy Hops,
Bavarian Falcon, and Blackstrap Chinook Hops.
Let us convert this
into numbers for better appreciation:
1.
The VAT
will last for 25 years: The total cost of the Image and Naming is $1000. The
total number of months = 25 x 12 = 300. The monthly cost for the reward would
be = $3.33 or an average daily cost of $3.33/30 = $.11/day.
2.
The Dog
will live for 12 years: The total cost for the Image and Naming is $1000. The
total number of months = 12 x 12 = 144. The monthly cost for the reward would
be = $6.94 or an average daily cost of $6.94/30 = $.23/day. ( Note: The Image and the Name
of your Dog will be inscribed in the VAT for as long as the VAT functions. It
could even last more than 25 years.)
3.
The corporate life of Craft Kombucha is at
least 25 years and will surely last longer if the Kickstarter Campaign succeeds
and the business plan proceeds. I have no doubt about it.
4.
The
variance in taste as well as the option for consumers to mix their own to
satisfy their own taste justify the viability of the business for a long period
of time.
Whoever or whichever
outlives who or what, the memory, the image and name will always be there.
In the Washington DC area where I have lived for over 35
years, everybody is wheeling and dealing. They say that you cannot really have
a true friend. If you want to have a real friend – get a Dog.
“Every Dog has its
day,” the saying goes. Craft Kombucha has a Dog - GUINNESS as its virtual
co-founder. It looks like he has had his day and more.
Give your Dog his day by having his Image and Name inscribed in
one of Craft Kombucha’s new VAT. Make
him a VAT DOG! It is worth the investment.
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